With football back on the air, the Super Bowl commercials are already on the minds of many marketers. Do you have a favorite commercial that comes to mind? How about Larry Bird and Michael Jordan playing a game of Horse for a McDonald’s Big Mac or Coca-Cola's “Mean Joe” Greene where the little boy gives up his Coke to the “Mean Joe” Green?
Did you know that the #1 rated Super Bowl commercial is “1984” by Apple Computers, introducing Apple Macintosh? Surprisingly enough, it was only aired as an ad on television ONCE during the Super Bowl XVIII. It had a production budget of $900,000, which was unheard of at the time. When first presented in Dec 1983, the Apple Board of Directors hated the spot!
Check out the Top 10 Super Bowl commercials here.
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