AdWeek posted their list of what they deem the most successful iPhone apps. Ranking at the top are brands that utilize mobile marketing by offering something… get this… useful. Placing an extension of your brand in the palm of your customer builds a pretty tight relationship, considering people act like a fish out of water when they forget their cell at home. Overall, equipping your customers with a tool instead of mere entertainment (although that doesn’t hurt) will cause them to actually rely on it.
A perfect example is Amazon Remembers, Ranked No. 9 in the App Store lifestyle category. A user takes a picture of the newest gadget his or her daughter wants for Christmas and Amazon tries to match it to an item in their store. It’s an experimental feature at this point but since well over half of it’s users rate it 4 or 5 stars, I would say the frugal shoppers are rejoicing!
As a fellow foodie, I gotta love the Kraft iFood Assistant. Everyone can use a little helper when it comes to cooking, so the 99 cents they charge seems like nothing when you get quick access to 7,000 recipes. The iFood Assistant ranks No. 53 in the App Store lifestyle category (paid apps).
The No. 1 music app in the App Store is none other than Pandora. Users create a personalized radio station that streams music and even takes your preferences from your online account. This proves to be incredibly convenient when a user can avoid loading up the iTunes playlists with music that can get old, fast. This every-changing radio stream keeps the music fresh and in your ear buds anywhere you go.
These are just a few examples of apps that fulfilled their promise of utility, but there are plenty who missed the boat. Check out AdWeek’s iPhone Apps Put Brands in Hands for their full list of noteworthy apps and other missed opportunities.
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